Google Analytics Cheat Sheet
The definitive guide to everything in GA. (Not really, but it's still awesome.)
Don't pollute your GA reports with internal traffic. Search Google for "what is my IP address."
BOUNCE = 0 AVG. SESSION DURATION
get an accurate picture of Avg. Visit Duration.
Don't just take Pages/Session at face value. Improve it by setting a goal at least 2x above your site average.
Users used to be called Unique Visitors in GA. This still won't automatically tell when somebody
uses a different browser or device. You'll need enable User-ID for that.
Did you know yoursite.com/ThankYou.htm and yoursite.com/thankyou.htm are treated as separate URLs in GA? Pretty scary stuff. You can get around
BOUNCE RATE VS. EXIT RATE
Bounce Rate isn't the end-all-be-all. Pay close attention to Exit Rate when evaluating your page performance in GA. High Bounce Rate can sometimes indicate you've met somebody's needs on the first page. High Exit Rate can
indicate a leaking point in your funnel.
Often, when you sort on percentage metrics (either Bounce Rate or Conversion Rate, especially), you end up with situations where that percentage
doesn't imapct very many Sessions.
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